Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY
Google Ads Masters is a comprehensive course designed to teach you how to use Google Ads effectively, whether you're a beginner or an experienced marketer. Oliver, the instructor, offers an in-depth guide to mastering Google Ads, focusing on the right strategies and practical tools to optimize your campaigns.
Course Overview
This course is designed to help you become proficient in Google Ads by understanding the history, structure, and functionality of various campaign types. From setting up an account to advanced strategies, you will learn how to maximize your Google Ads performance.Course Content
I. The Basics
- Google Ads: A History and Overview: Learn the evolution of Google Ads and its impact on digital marketing.
- Creating an Account and Getting Started: Step-by-step guide on setting up your Google Ads account.
- Account Structure: Understand the importance of campaign structure for success.
- Navigating the Interface: Familiarize yourself with the Google Ads interface for efficient management.
II. Google Search
- Ads Auction: Understand how the auction system works and how ads are ranked.
- Keyword List: Build an effective keyword list using two essential tools.
- Campaign Structure & Keyword Match Types: Design a campaign that aligns with your business goals.
- Creating Killer Ads: Craft compelling ads that capture attention.
- Ad Extensions: Learn how extensions boost ad performance.
- Bonus: Spying on Competitors: Understand competitor strategies.
- Bid Strategy: Choose the best bid strategy to optimize results.
- Campaign Optimization: Learn how to manage and improve your campaigns after launch.
- Smart Campaigns: Are they worth using?
- Advanced Strategies: Remarketing Lists, Dynamic Search Ads, and more.
III. Google Shopping
- Intro to Google Shopping: Learn the basics of running Google Shopping campaigns.
- Google Merchant Centre: Overview of setting up and using Merchant Center.
- Product Feed Creation: Tips for creating and optimizing your product feed.
- Campaign Types: Standard Shopping vs. Performance Max and optimization strategies.
- Running Shopping Campaigns in Multiple Countries: Best practices for global campaigns.
- Complete Guide for Shopify Stores: Master Shopping campaigns on Shopify.
IV. Display Campaigns
- Overview: Introduction to Display Network targeting and campaign types.
- Audience & Content Targeting: Strategies for reaching the right audience.
- Advanced Targeting: Use dynamic ads for personalized ad experiences.
- Viewable CPM: Unique bidding strategy for Display ads.
- Campaign Creation: Detailed demonstration of creating display campaigns.
V. Video Campaigns
- YouTube Ad Formats: Explore the different ad formats on YouTube.
- Bid Strategies for YouTube: Understand the best bidding methods for video ads.
- Campaign Walk-Through: Learn how to create effective YouTube campaigns.
- Ad Sequencing: Advanced YouTube ad strategies.
VI. Other Campaign Types
- App Campaigns: Understand app promotion campaigns.
- Discovery & Local Campaigns: Learn to use these specialized campaign types for more targeted outreach.
VII. Golden Bonus Content
- Google Ads Editor: Master the Google Ads Editor tool for bulk editing.
- Google Data Studio: Learn how to use Data Studio for insightful reports.
- Recommendations Tab: Should you apply recommendations from Google Ads?
- Advanced Strategies: Use seasonality adjustments to boost revenue during sales periods.
Conclusion
The Google Ads Masters course provides a complete, structured approach to mastering Google Ads, with step-by-step lessons, real-world strategies, and expert insights. Whether you're starting from scratch or looking to refine your skills, this course equips you with everything you need to run successful Google Ads campaigns.Sales Page:
Price: $297.00
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